Food Sensitivities

The number of people with food allergies has increased steadily in recent years. More and more people are suffering from food intolerances and allergies. As reasons, different factors are called as one-sided nutrition, food additives and preservatives. Increasing awareness and media presence have increased allergies dramatically just in the field of nutrition in the last few years. It was still 10 years ago with a lactose intolerance, a significant proportion of the population now has one or more food allergies. Of course, also the medical testing procedures have improved in recent years, or is simply increased awareness of allergies. Was probably 10 years ago the proportion of people with allergies, it was missing but the (media) consciousness.

More and more journals, magazines, and television programs focus on nutrition and food allergies. The area has of course also of General wellness trend (E.g. LOHAS: lifestyle of) Health and sustainability) benefits. However, one can say that the subject matter from a niche topic has evolved on a current topic of the day. Increasing supply in the retail sector due to the presence of the media, as well as ongoing publications of studies on food allergies, trade also has discovered this profitable niche and reacts with corresponding changes in the assortment. Could you get products such as soy milk or gluten-free pastries only at the health food store years ago, you will find these products in several supermarket chains.

This conversion is done at first very slowly, has enjoys increasingly greater acceptance among consumers. In everyday life for the people it has become so tend to be easier to get food allergies appropriate food in recent years. The diagnosis of food intolerance"has meant in the past especially waiver and some massive restrictions. Go to dinner with friends or go on vacation was suddenly much more complicated and costly, but also more expensive. As has already been mentioned, there were many products only in the health food store in the past, therefore, the prices of these products were accordingly high. These products were also much cheaper through the inclusion of these special products in the assortment of large retail chains. While the selection is so increased in recent years, prices have gone back at least in part, because of increasing competition. The range of products for people with food allergies is currently very diverse and there are also some innovative vendors, such as for example the organic bakery Gradwohl, providing profile an allergy in their online shop. In the shop there are therefore gluten-free pastries and lactose-free Backwaren.Nach input of the corresponding ingredients are green marks in a row all suitable products. The company MinusL has brought a complete lactose-free product line on the market and offers many lactose-free recipes on its Web site. Conclusion food allergies have increased steadily in the past years. For the concerned however, there is the positive Message that is commercial and media on this trend have set, so that there are numerous products, as well as tips for dealing with food intolerances. Christoph Haliem, health + life health management