April 08, 2017

Igor Seleznev It seems to me the first thing that needs to be done before developing a strategy - is to understand at what stage of development is your business. View at the macro (the crisis in the country and the world) and micro (crisis within the company) levels. If the situation is exacerbated by the presence of the crisis within the company, then you need to understand at what stage of development (four) is this crisis. Of course, strategy is needed, but if the company is the 3rd or 4 th phase of its own crisis, the strategic activities she simply has no money. Here it is necessary to introduce crisis management, but that's another topic. Ideally, crisis strategies must be developed in a "peaceful" time, but in terms of "military action", drawn up before the envelopes are extracted with scenarios and instructions for staff to action. Companies who understand this and have developed similar strategies are now in a better position in relation to its competitors lagged. After all, the definition of the word "crisis" from the Greek krisis - means "decision." Find these solutions and bring them to life, it is possible on the basis of a carefully considered strategy and flawless execution of its plan. But as practice shows, when the company is under active development, in a situation where "all good", few people puzzling development strategy for the future. For those companies that possess the resources for its implementation and planning their existence is not for 1-2 years and for 10 years or more, you can suggest the following sequence of actions: The development plan of anti-crisis measures. Formation of crisis management team (crisis committee). Analysis of the influence of external and internal factors influence the economic crisis on the company (macro and micro levels). Developing strategies. Strategy = strategic analysis + strategic decision strategy + execution. Analysis of the leadership potential of the company (who can lead the people.) Analysis of the human factor, human resources company, the factors motivating staff in a crisis. Analysis of managerial accounting, cost items and financial stability. Analysis of the IT-company resources. Develop a strategy crisis sales. Develop strategies for working with clients in crisis. Development of a strategy of crisis marketing. Develop a plan for crisis communications (advertising, internal and external pr, GR). System development adjustments to plans in the mode of on-line. Antirecessionary technology: Why not put off work "for tomorrow." Engineering time - management. Techniques of effective communication. Technology improvements +1% per day. Technicians work under stress. Positive aspects of stress. Technology development of confidence. Ready to offer its services in developing strategies, tactics, and plan their execution. Sincerely, Igor Seleznev
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